Logo Design & Brand DevelopmentLogo design can determine whether your business succeeds or fails. Making a small investment to ensure a good start, will be one of the most important decisions you will make.
Careful consideration is given to the name of your company, the shapes, colours and fonts that are used. Logo design is more about interpreting your brand values, in a graphic form, than it is about being creative. It will position your company exactly where you want it, communicate your brand values and target a precise market.
The Design ProcessLogos are never designed 'one off'. On average, logos go through at least 20 to 30 transformations before it is submitted to the client for approval. The logo is refined until it is effectively communicating the required brand values.
Once the logo design has been finalized, the brand is then established during the design and layout of company stationery, marketing or advertising material and website development.
Keeping your brand up to date with current Design TrendsIt is a common and important practice to update your logo every 5 to 10 years. Below is an example of the progression that RDC made over a 25 year period. The brand has strengthened and is now competing as an international manufacturer of long range alarm communication systems.